Weber is an iconic BBQ brand, but its branding was slightly less iconic... so I did my take on it!
Weber is an iconic BBQ brand, but its branding was slightly less iconic... so I did my take on it!
CONTEXT
weber has built an iconic product, but its branding no longer reflected the energy of the brand. this project reimagines weber through the lens of its portable bbq range, creating a brighter, more playful identity designed to appeal to a younger audience.
CONTEXT
weber has built an iconic product, but its branding no longer reflected the energy of the brand. this project reimagines weber through the lens of its portable bbq range, creating a brighter, more playful identity designed to appeal to a younger audience.
BEFORE
AFTER
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The Process
BEFORE
AFTER
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The Process
BEFORE
AFTER
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The Process
THE PROCESS
THE PROCESS
REFLECTIONS
Doing an end-to-end project just for fun was super exciting. I wasn’t getting much of this kind of work day to day, so gave myself room to explore. I own this BBQ, and seeing how intrigued people were by it IRL made me want to capture that feeling.
I owned the whole process, keeping the logo and product but reimagining everything around them for a younger audience, more analogue, outdoorsy, Pinterest-inspired, with the BBQ as the star of the summer. I generated all the imagery with AI, including the product shots.
AI image and video generation was the biggest learning curve. Keeping the BBQ accurate in specific shots was also the most frustrating bit, and I spent time refining my process and figuring out which tools worked for what.
The most fun was finding inspo for the lifestyle shots and seeing the brand come to life. Once I had the brand and a bunch of image assets, I loved playing with them to create social posts and marketing visuals.
REFLECTIONS
Doing an end-to-end project just for fun was super exciting. I wasn’t getting much of this kind of work day to day, so gave myself room to explore. I own this BBQ, and seeing how intrigued people were by it IRL made me want to capture that feeling.
I owned the whole process, keeping the logo and product but reimagining everything around them for a younger audience, more analogue, outdoorsy, Pinterest-inspired, with the BBQ as the star of the summer. I generated all the imagery with AI, including the product shots.
AI image and video generation was the biggest learning curve. Keeping the BBQ accurate in specific shots was also the most frustrating bit, and I spent time refining my process and figuring out which tools worked for what.
The most fun was finding inspo for the lifestyle shots and seeing the brand come to life. Once I had the brand and a bunch of image assets, I loved playing with them to create social posts and marketing visuals.
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